ZARINA is the first retail chain in Russia celebrating its 20th anniversary this year. We are proud that for two decades already we have been designing beautiful, elegant and modern clothing for real women.
The Real ZARINA woman feels as if she is 30. She loves her age. She has a family and work that she loves. She is happy, self-confident - she is successful. She is a real woman!
For a real woman, the main criteria for selecting a garment are quality and beauty. This is our approach to creating Zarina collections where styles and silhouettes fit different figures. We stick to consistency in style, and we believe that our clothing adds to women's fulfillment.
We open stores practically in all big cities to be closer to our women, we create friendly atmosphere for joyful shopping and design loyalty programs for frequent shoppers fond of our garments.
That is why the ZARINA team is guided in its everyday work by such important and simple key values as:
- dignity: we create such clothes wearing which a woman will always look admirable and feel up to the mark;
- quality: to produce high-quality clothes is an unconditional rule for ZARINA;
- service: You will enjoy a service that is non-pressured and tactful, this is what our customers expect.
We also believe that:
Style means more than fashion. Good taste is much more important than high-end trends. We believe that Real Woman knows what makes her look good.
In today. To live here and now, surrender and enjoy each moment of life. We believe in fullness of life!
In the power of beautiful things. We know that clothes must beautify us. But we appreciate esthetics of beauty not only in the things we wear.
In «sense and sensibility». Harmonious co-existence of all aspects of life is our target. We believe that a successful "life-work" balance is possible to achieve!
In love. The strongest and most beautiful sensation which has no limits and no particular subjects. To love people and life, to have the job you love is very beautiful. ZARINA is clothes for real women!