Reflecting the modern consumer - confident in style with the ability to mix timeless basics and trend-right pieces - the ZAPA look has undergone a slow and quite transformation. With an important emphasis on quality, the brand’s silhouettes stem from luxurious fabrics, harmonious colours and perfect cuts. Rules of “couture” elegance are revived; sumptuous leathers and suedes, sensuous silks and cashmeres with perfect finishing, rival exclusive prints and trendy accessories. From sophisticated to casual-chic, the ZAPA consumer knows what it wants and elegantly plays with the mix.
In line with all major European fashion houses, ZAPA offers two collections per year (Spring/Summer and Autumn/Winter), each composed of a main line and a “press collection” directly inspired by the latest runway trends. In compliance with its clients’ desire for newness, the brand constantly challenges itself to develop new and exciting items, often transforming classic styles into fresh, exceptional pieces introduced in stores as “guest pieces”. These additions bring a sense of newness and help keep satisfied a loyal and increasingly enthusiastic clientele.
ZAPA’s continued attention to creativity and quality has assured the brand a strong position in the French “affordable luxury” market. Very keen to keep this respected status, it continues to focus on sharp, clean lines, interesting fabric mixes and flawless finishes. Added to the impeccable design of its collections is a choice of subtle colours fully in tune with current trends for a result very “couture”.