Benetton creates desires and makes them achievable. Its style department is far more than the name implies. It is a permanent observatory covering five continents. Its designers travel the world to seek out ways of dressing, living and loving ahead of time: a global vision of style. Its inspiration comes from life as well as art, architecture and the world of the Internet, all expressions of our time with which Benetton has created strong bonds.
The search for new raw materials, in its turn, is based on key concepts such as functionality, durability of the garment, ease-of-use and care. The main objective, particularly with dyeing and finishing methods, is to seek ways to reduce the environmental impact of production.
Undercolors of Benetton proposes collections of underwear, beachwear, nightwear and accessories for women, men and children. A wide selection in basic colors is enhanced every season with the latest trends.