NADA is a women’s wear label created to offer fashion-forward choices to stylish professionals and fashion-conscious women everywhere. Nelly Furtado, Gale King, Mel C, Tara Spencer-Nairn, Molly Johnson and Jully Black are but a few of the many celebrities that have come to love the combination of sensual fabrics, flattering silhouettes and exquisite detailing that the NADA brand represents.
Designed by Nada Shepherd, who designs garments that speak to all of the various moments of a woman’s life, each piece is designed with the intention to capture a mood and a feeling so women can freely express who they are. Adored by Fashion Television’s legendary Jeanne Beker who perfectly captures the nuances of one of her favourite brands: “NADA plays with classic chic tailoring yet always manages to inject an exuberant edge in the most wonderful ways. Her clothes are exciting and imaginative.”
The NADA woman is confident, competent and makes an effort – with her own style, her career, her community, her family, her life. Each garment is designed to fit real life, and give women the opportunity to look assertive, strong and sexy in everything they do. The carefully crafted pieces are each made with a little bit of interest to give a wardrobe a unique and personal touch.