Silvano Negri was born in Monza, Italy in 1964. He was commercial director and creative destructor of the genius group and WP working progress (Vans Shoes,Atlantis Snowbord and Volcom) 1993-97.
From 1999-2004 he was the product manager and creater of Pacha merchandise, the Pacha shop and maker of the first Pacha corner.
2007 he launched the label Unbreakable Evolution.
