As a coiner, Véronique Leroy develops a singular construction for the garment: slight intervals, subtle fragilities in the equilibrium, a semblance of morphological unevenness. Her volumes, structured and refined, stuck out and breathing, lead to freedom of the body and dynamism. Her signature stems from this energising neo- classical conception that rejects “decorative” purposes, subterraneously nourished by a Couture touch.
Materials dictate the architecture of the garment and claim their character. Structured and weaved, the tweeds, bouclés, sponge, Shetland, whipcord and double crepe vibrate and puzzle with fake lifeless colours upon which the designer casts a spell from her vivid palette.
Ocher, oxidized gold, faux-black and blue-black become emblems.
An unavoidable favourite, knitwear is thoroughly crafted as warp and weft, calling for an infinite richness where threads, touches and constructions intermingle.
Headlight items such as bodysuits, four-pocket jackets, pencil skirts, smocks, jacket-like cardigans and poplin shirts all signal an identifiable dressing room.
In a powerful and sculptural outburst of punctuation, shoes, all high perched and designed in massive volumes -boots, cowboy boots, ankle-boots, espadrilles, gaiters–chisel an unwonted silhouette mixing grace, elegance and determination. The brand is carried by a high-end selection of multibrand shops all over the world, such as Le Bon Marché in Paris, Quartier 206 in Berlin, Louis in Antwerp, D-Mop in Hong Kong, Beams in Tokyo and Opening Ceremony in New York…
In 2005, the first flagship store opened in the centre of Paris, 10 rue d’Alger 75001, amidst a swirling district where fashion, luxury and creativity blend together.