Benetton creates desires and makes them achievable. Its style department is far more than the name implies. It is a permanent observatory covering five continents. Its designers travel the world to seek out ways of dressing, living and loving ahead of time: a global vision of style. Its inspiration comes from life as well as art, architecture and the world of the Internet, all expressions of our time with which Benetton has created strong bonds.
The search for new raw materials, in its turn, is based on key concepts such as functionality, durability of the garment, ease-of-use and care. The main objective, particularly with dyeing and finishing methods, is to seek ways to reduce the environmental impact of production.
The United Colors of Benetton clothing collections for women, men and children offer a style universally recognized as encompassing design, taste, a sense of history and beauty, which reflect the Italian style of the brand.
The brand’s product range is broad: aside from apparel its offering also spans from elegant accessories to eyewear, and from fragrances to luggage.